Basem S.

Basem S. is a seasoned marketing professional with extensive experience in digital eCommerce, retail marketing, and trade marketing across the Gulf Cooperation Council (GCC) region. At Colgate-Palmolive, Basem S. served as Head of Digital eCommerce, where responsibilities included leading growth strategies for B2C and B2B segments, managing media budgets, and optimizing digital performance metrics. Previously, as Retail Marketing Manager, Basem S. developed annual activation plans and enhanced customer engagement through strategic partnerships. Prior experience at GSK as Trade Marketing Manager involved improving in-store experiences for key brands, while early roles at nahdi included Marketing Manager and Visual Merchandising & Store Design Manager, focusing on shopper engagement and creating impactful retail environments. Basem S. holds a Bachelor's degree in clinical pharmacy from Tanta University and a FPGE Certificate from the National Association of Boards of Pharmacy.