Efe Güvenli

Efe Güvenli is an accomplished professional with extensive experience in customer development and strategic planning, currently serving as the Customer Development Manager for National SPMs & eComm at Colgate-Palmolive since July 2017. Efe's expertise encompasses strategic category planning for e-commerce and perfumeries, driving sustainable growth in marketplace customers, and managing key accounts within the Aegean Region. Efe has contributed to various roles at Colgate-Palmolive, from Assistant Customer Development Executive to eCommerce Customer Development Manager, focusing on marketplace strategies and customer engagement. Prior experience includes strategic planning at ODTÜ and leadership roles at METU Business Club. Efe holds a degree from Middle East Technical University and completed secondary education at Manisa Anadolu Öğretmen Lisesi.