Elizabeth Blanch

Elizabeth Blanch is an accomplished professional in media and digital effectiveness analytics with extensive experience across major companies. Currently serving as Senior Manager for Global Media and Digital Effectiveness Analytics at Colgate-Palmolive since May 2023, Elizabeth previously held significant roles at The HEINEKEN Company from October 2017 to June 2022, including Senior Manager of Consumer Data Strategy & Media Performance, and Senior Manager of Media Insights. Elizabeth's expertise encompasses leading media learning agendas, developing data-collection strategies, overseeing media performance measurement, and managing digital media experimentation. Prior experience includes roles at Red Fuse Communications and Mindshare, where Elizabeth worked on major accounts such as Kellogg's and participated in the Mindshare Mbassador Program as a representative for Australia. Elizabeth holds a Bachelor of Arts in Communications from the University of Technology Sydney and a Bachelor of Liberal Studies from the University of Sydney.