Gulberk Yildirim Kacmaz

Gulberk Yildirim Kacmaz is a seasoned professional with extensive experience in insights and strategy within the consumer goods industry. At Colgate-Palmolive, Gulberk served as Global Insights Director for Personal and Home Care and was the Oral Care and Digital Insights Leader for the Africa/Eurasia/Middle East/Turkey division, where responsibilities included leading teams, identifying business insights, and supporting digital transformation initiatives. Prior to Colgate-Palmolive, Gulberk worked at Mondelēz International in various insights management roles, focusing on brand equity and innovation pipelines across Europe and Turkey. Experience also includes consultancy work at The Nielsen Company, research and teaching assistance at Bilkent University, and auditing at Ernst & Young. Educational qualifications comprise a Master's degree in Marketing and a Bachelor's degree in Business Administration, both from Bilkent University.