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João S.

National Trade Marketing Manager - C&c

João S. is an accomplished professional with extensive experience in trade marketing and customer development, currently serving as the National Trade Marketing Manager for Distributors and Loyalty Programs at Colgate-Palmolive since July 2017. With a strong focus on strategic development in the Central-West and North regions of Brazil, João oversees various sales channels including Hiper, Super, and eCommerce, leading a team of 15 sales executives. Previous roles at Colgate-Palmolive involved managing key accounts and financial oversight, while earlier positions at Fini Brasil and Ambev further honed expertise in trade marketing, campaign development, and account management. João holds an MBA in Strategic Management of People from FGV and a Master's in Business Administration from USP, complemented by a Bachelor's degree in Production Engineering and a degree in Administration.

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