Jose Luis Echeverri

Jose Luis Echeverri is a seasoned marketing professional with over two decades of experience at Colgate-Palmolive, where roles have included Senior Director of the Innovation & Advertising Group for Latin America and positions overseeing global marketing for personal care brands such as Protex and Sanex. Echeverri has developed strategies for brand equity growth, led innovation initiatives across oral care in Latin America, and managed multiple brand segments within home care and personal care. Echeverri's career at Colgate-Palmolive began with an entry-level position as a Marketing Trainee, progressing through various managerial roles in Colombia and Central America. Academic credentials include a Bachelor of Business Administration and a Marketing Specialization from Universidad Icesi.