Peter Vanden Heuvel

Peter Vanden Heuvel has extensive experience in sales strategy and management, currently serving as the Director of Sales Strategy & Investment for US Grocery at Colgate-Palmolive since September 2008. In this role, Peter leads a $500M business, manages a diverse team of over 50 professionals, and fosters relationships with C-suite executives at major grocery retailers. Notable achievements include designing a strategic planning process that resulted in four consecutive years of net sales growth and enhancing collaboration within sales and supply chain operations. Peter has previously held various positions at Colgate-Palmolive, contributing to revenue growth and strategic initiatives across multiple categories. Prior to joining Colgate-Palmolive, Peter worked at The Nielsen Company and held marketing positions at various organizations, demonstrating a strong background in client management and sales analytics. Peter holds an MBA in Marketing from the Thunderbird School of Global Management and a BA in Japanese Studies and Economics from Earlham College.