Santiago Arzayus Gaviria

Santiago Arzayus Gaviria serves as the Sr. Brand Manager for Desodorantes in the Andean Region at Colgate-Palmolive since August 2017, having previously held positions as Brand Manager, Brand Development Manager for Home Care in Ecuador, Jr. Brand Manager, and Market Insights & Business Analytics Assistant. Responsibilities include evaluating business performance through market share growth and identifying opportunities for brand development. Santiago has also worked as a Category Management Analyst, focusing on analyzing market data to enhance category performance. Notable achievements include successfully implementing a display strategy for Suavizantes that increased shelf space for Suavitel by over 10 points. Prior experience at Alpina involved roles in productivity analysis and master file management, contributing to high-impact projects and process optimization. Santiago holds a degree in Administration in Logistics and Production from Universidad del Rosario, completed in 2016.