Walid Cherfaoui

Walid Cherfaoui has over a decade of experience in brand management across leading companies in the consumer goods sector. At Colgate-Palmolive, from November 2020 to December 2023, Walid served as the Regional Group Brand Manager for the Middle East, North Africa, and France Overseas territories, focusing on profit management and social media strategy. Prior to this role, Walid was the Senior Brand Manager for North Africa, the Middle East, Turkey, and French Overseas Territories, emphasizing performance motivation and cross-team collaboration. Walid's earlier experience at Unilever included roles as Brand Manager for Hair Care in Morocco and Personal Care in Algeria, showcasing strong collaboration and analytical skills. Previous positions at Bel highlighted expertise in brand management through various assistant roles. Academic qualifications include two Master's Degrees in International Marketing from ESAA and the University of Lille 1 Sciences and Technology.