Will Bottinick currently serves as the Director of Global Marketing & Media Effectiveness at Colgate-Palmolive since May 2023. Previously, Will Bottinick held the position of Marketing Effectiveness & Optimization Lead at Church & Dwight Co., Inc. from September 2021 to May 2023. Will Bottinick's experience also includes roles at Samsung Electronics America, where responsibilities included leading marketing mix modeling, managing agency relations, and driving strategic insights through data analysis from January 2016 to January 2021. Earlier, at Citi from January 2014 to January 2016, Will Bottinick focused on digital insights and customer care strategy, while at Converseon, as Senior Director from January 2009 to January 2014, Will Bottinick supported Fortune 100 clients in navigating the realm of social media. Will Bottinick holds a B.A. in Journalism and History from the University of Wisconsin-Madison and a Master’s degree in Information Science/Studies from Pratt Institute.
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