Samantha Castle

Samantha Castle is an accomplished marketing professional with a focus on social media and influencer management. Currently serving as an Influencer Manager at &Collar since April 2023, Samantha previously contributed as a Social Media Coordinator at Rocketbook, achieving a 20% year-over-year increase in organic social revenue in 2022 and managing a grassroots influencer program that garnered 1.3 million TikTok views. Samantha's experience at Pacific Cycle includes significant successes as the Marketing Coordinator for Schwinn, where a $25K social media budget led to over 3 million reach and a 184% increase in impressions from influencer partnerships. Additional roles include revitalizing the Kid Trax influencer program and interning in marketing and events, complemented by a marketing degree from the University of Wisconsin-Madison.