Raha Borhani

With 11 years of brand marketing and management experience, Raha Borhani has a proven track record of strategically identifying, planning and executing national programs and partnerships with brands including Whole Foods Market, Live Nation, Feeding America, AEG, Reebok, and more. She oversaw comprehensive programming that comprised of social media, retail, partnerships, and distributor engagement, localized to appeal to regional markets. Raha has helped build two field marketing departments from the ground up, both at Vita Coco Coconut Water and GT’s Living Foods. During her time at Vita Coco, Raha helped develop social and retail programming that amplified in field activity, resulting in a 42% sales lift. Within one year as the West Marketing Manager, she gained top market share in every region through combined efforts in social media, field activation, SBM programs, retail support, media, influencer networking, etc. Raha has consulted for startups PathWater and Better Days NGO to help develop the brand strategy and development.