Mike Baranowski

Mike Baranowski is the current VP of Analytics & Data Engineering at Collective Measures. Mike has over 12 years of experience in web analytics and digital marketing.

Mike started their career in 2007 as a web strategist at Aware Web Solutions. In this role, they were responsible for discovering client needs and building custom strategies. Mike also analyzed client data from multiple sources and compiled reports that provided actionable feedback and created attainable benchmarks.

In 2011, Mike took on a new role as a web analyst at Medtronic. In this role, they were responsible for the development and execution of marketing strategies including email, local search, pay-per-click and natural optimization for multiple clients. Mike also provided on-going strategic consulting to assure the effectiveness of each campaign.

In 2015, Mike became the digital marketing manager at Merrill Corporation. In this role, they continued to support internal teams initiatives and establish new service offerings. Mike also researched and communicated latest Internet marketing trends and best practices to internal team as well as clients.

In October 2019, Mike became the VP of Analytics & Data Engineering at Collective Measures. In this role, they are responsible for leading the data engineering team and developing data-driven solutions that help the company make better decisions.

Mike Baranowski has a BS in Business Administration from the University of Wisconsin-Stout. Mike is certified by Google in Google Analytics.

They are on a team with Allison McMenimen Bakken - Managing Director & EVP, Sarah Petit - Director, Client Development & Delivery, and Heather Rist Murphy - VP, Performance Content & Social Media. Mike Baranowski reports to Donna Robinson, CEO.