Matthew Abdo

Matthew Abdo has a diverse work experience in the field of influencer marketing and analytics. Matthew started their career as a Musician, performing and managing tours for a pop-rock band. In 2014, they joined Omnicom Media Group as an Assistant Strategist, where they developed media plans for various CPG brands. Matthew then worked as a Marketing Consultant, providing insights on emerging social media platforms and strategizing influencer marketing for clients.

In 2015, Matthew joined theAmplify and held multiple roles, including Brand Strategist, Insights & Analytics Lead, and Sr. Manager, Insights & Analytics. In these positions, they contributed to the agency's growth by creating winning influencer campaign strategies, overseeing reporting, managing technology partnerships, and maximizing the value of influencer content through paid-media boosting.

Matthew's most recent role was at Collectively Inc, where they started as a Senior Analyst and eventually became the Associate Director of Influencer Marketing Campaign Measurement. Matthew managed a team, represented the measurement function in leadership meetings, and played a key role in client retention and account growth. Additionally, they continued to evolve capabilities in analytics and performance leadership.

Overall, Matthew Abdo has a strong background in influencer marketing, analytics, and client management, with a track record of driving growth and delivering successful campaigns.

Matthew Abdo completed their education at the University of Minnesota where they pursued a double-major in Advertising and Communication Theory. Matthew obtained a Bachelor of Arts (B.A.) degree in 2013.