John McElfresh

John McElfresh is an accomplished social media manager with extensive experience in the sports industry. Currently serving as Manager of Social Media at Collectors since June 2022, John spearheads social media strategy, achieving a 75% audience growth to over 618,000 followers and leading the company's expansion to TikTok. Prior to this role, John was the Associate Director of Social Media and Feature Production at California State University, Northridge, overseeing the social media presence for 19 athletic teams. John also served as Director of Marketing And Promotions at Texas State University, where marketing strategies were developed to boost attendance at athletic events. His earlier experience includes a tenure as a Game Day Volunteer for the Valero Alamo Bowl and a Video Student Worker at The Santaluz Club. John holds a degree from Texas State University, completed in 2011.