As vice president for University Advancement, Matthew T. Lambert '99 oversees all William & Mary efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. Under Dr. Lambert's direction, University Advancement's overarching goal is to create a lasting, robust culture of engagement and philanthropy among the greater William & Mary community.
Engaging students, alumni, parents and friends, corporations and foundations, and faculty and staff, is critical to William & Mary's future. University Advancement strives to foster lifelong relationships among all constituents with the university. William & Mary's ability to flourish and advance as a world-class university depends largely upon the active support of these key stakeholders.
William & Mary launched For the Bold: The Campaign for William & Mary in October 2015. The $1 billion initiative was rolled out with the announcement of a $50-million anonymous campaign commitment — the largest ever received by the university. More than $532 million was raised prior to the public launch (see current campaign progress), which not only pushed the campaign past the halfway mark, but also exceeded the entire amount raised during the university’s last campaign, which ended in 2007. For the Bold also summons alumni to strengthen ties with one another and with alma mater and to move into the small handful of universities whose alumni give annually at a rate of 40 percent or more.
A graduate of William & Mary with a bachelor's degree in psychology and sociology, Lambert earned a master's degree from The Ohio State University, and a doctorate from the University of Pennsylvania. Prior to returning to William & Mary in 2013 as the vice president for university development, he was associate vice president in Georgetown University's Office of Advancement. In addition to teaching undergraduate and graduate courses, he is active in public policy research and scholarship and is the author of the book Privatization and the Public Good: Public Universities in the Balance (Harvard Education Press) and co-editor of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (Rowman & Littlefield).
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