Tania Pareja del Moral

Tania Pareja del Moral is a digital transformation consultant specializing in small and medium-sized enterprises (Pymes) through initiatives such as General Digital Pymes at The Valley Digital Business School. With extensive experience since 2017 as Director at ALL RETAIL, Tania leads efforts in creating economic reactivation and innovation plans. Tania has also consulted for Barcelona Activa, focusing on business development and digital acceleration programs, and contributed to the RETAIL working group at the Collège d'Arquitectes de Catalunya. Previously, Tania served as Retail Marketing Manager and Trade Marketing Manager at Intersport España. Tania's academic background includes multiple advanced degrees in marketing and business from institutions such as ESIC Business & Marketing School and Universitat Autònoma de Barcelona.