Ziyi Yang

Ziyi Yang is a digital marketing professional with a robust background in marketing strategy and execution across diverse platforms. Currently serving as a Digital Marketing & Sales Assistant at Collegiate AC since November 2022, Ziyi is responsible for developing and implementing marketing strategies tailored for the Chinese market, managing brand presence across Chinese social media, and analyzing market trends and consumer behavior. Previously, as a Marketing Executive at The University of Sheffield, Ziyi successfully enhanced social media engagement and optimized paid advertising campaigns, achieving a 45% increase in ROI. Ziyi's experience also includes an internship at the Chengdu Association of Building Economy Promotion. Ziyi holds a Master's degree in International Management and Marketing from Sheffield University Management School and a Bachelor's degree in Business Administration and Management with a focus on Corporate Finance from SKEMA Business School.