David Paydon

David Paydon possesses extensive experience in technical analytics and digital marketing, currently serving as Manager - Technical Analytics at Collegis Education since June 2018. In this role, David has successfully implemented and managed Google Analytics and Google Tag Manager for various higher education websites, developed custom JavaScript tracking, and integrated digital marketing data with CRM systems for comprehensive attribution. Previous positions include roles as a Marketing Analytics Specialist and intern, where David focused on web analytics setup and reporting. Additional experience includes marketing services at Lorex Inc., marketing consultation at Winona State University, and leadership roles in outreach at Chi Alpha Campus Ministries. David holds a Bachelor's Degree in Business Administration with a concentration in Marketing from Winona State University.