Haley Packer

Haley Packer is a skilled marketing operations professional with extensive experience across various companies, currently serving as a Senior Marketing Operations Specialist at Collibra since June 2022, where achievements include a 25% year-over-year increase in marketing requests through the transformation of Asana for project management. Previously, Haley worked at Yelp as a Marketing Operations Associate, leading cross-functional project management and executing omnichannel campaigns, and at blackthorn.io, Inc. as a Marketing Operations Manager, successfully implementing Marketo and enhancing marketing automation. Earlier roles included Marketing Specialist at Applied Training Systems, where significant growth in organic traffic and revenue generation occurred, and Senior Business Development at Panopto, focusing on lead campaign development. Haley holds a Certificate in Digital Marketing from the University of Washington and a Bachelor of Business Administration in Marketing from UW Foster School of Business.