JB

James Berry

Commercial Director, Valuedynamx at Collinson

James Berry has over 20 years of work experience in various roles related to commercial management, digital marketing, and business development. Currently, they are the Managing Director, Commercial at Valuedynamx. Prior to this, they worked at Collinson as Commercial Director and Head of Loyalty Commerce, where they helped brands optimize their profit potential through innovative products and loyalty programs. James also has experience as a Director at Core8, specializing in performance marketing and e-commerce. Earlier in their career, James held positions at Vivid Lime, The Collinson Group, Priority Pass, ICLP, and Xerox, where they gained valuable experience in digital marketing, business development, and student placement.

James Berry attended the University of Derby from 1995 to 1999, where they earned a Bachelor of Arts (BA) degree in Business Studies.

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