Rohan Bhalla

Rohan Bhalla, CLMP™, has a diverse work experience spanning multiple industries and roles. Rohan currently holds the position of Vice President of Business Solutions, Asia Pacific at Collinson since 2022. Prior to this, they worked at Merkle as a Senior Director of Customer Experience & Loyalty from 2020 to 2022, and as a Director of Customer Experience & Loyalty from 2018 to 2020. At Merkle, they played a key role in advising CXOs and brand leads on CRM and loyalty programs and transforming marketing organizations.

Before joining Merkle, Rohan was the Head of CRM & Product Marketing at Code Red Marketing from 2014 to 2017, where they managed CRM strategies and implemented multi-channel marketing campaigns. Rohan also served as the Country Head of Code Red India from 2013 to 2014, driving business growth and operational scale. Prior to that, they worked as the Brand Manager for the "Pulsar" range of motorcycles at Bajaj Auto Ltd from 2009 to 2013, leading the digital transformation of the brand.

Earlier in their career, Rohan held positions such as Manager - Activations at 9dot9 Mediaworx Pvt. Ltd., where they managed the P&L of consumer magazine brands and built an engaged community. Rohan also worked as a Managing Partner at Creative Engines in 2006 and as a Senior Image Executive at Perfect Relations in 2005.

Rohan's career began as an Executive in Events at Hungama in 2004. Their extensive experience and expertise in customer experience, loyalty, CRM, and marketing have positioned him as a valuable professional in their field.

Rohan Bhalla, CLMP™, holds an MBA in Strategic Marketing and Entrepreneurship from the Indian School of Business (2007-2008) and a BA Hons in Economics from Delhi University (2001-2004). Additionally, they have obtained certification as a Certified Loyalty Marketing Professional (CLMP) from The Loyalty Academy in 2023.