Sevda Nasas is an experienced product management professional with a strong background in the insurance and banking sectors. Currently serving as a Senior Product Manager at Colonial First State since September 2017, Sevda leads product management and governance activities for insurance offerings related to retail and corporate superannuation products. Prior roles include Senior Manager of Business Implementation at CommInsure, where Sevda oversaw project deployment across the Life insurance business, and Senior Product Manager for Direct Life at CommInsure managing the Direct Life Insurance product range. Previous experience also includes product management roles at UBank for mortgages and deposits, and at Westpac focused on consumer deposits. Sevda began a career in product management as an Assistant Product Manager at St George Bank and as a Product Specialist at Cardlink Services Limited. Academic credentials include a Bachelor of International Business and a Bachelor of Arts in Asian Studies from Western Sydney University.