Edda Hendrup is a seasoned professional in commercial development and strategic integration, currently serving as Senior Director in Group Development & Strategy at Coloplast since August 2015. Edda has held several leadership roles at Coloplast, including positions in commercial development for emerging markets and marketing for wound care in China. Prior experience includes an internship at UNOPS, a senior consultant role at CORE & COMPANY, and consulting positions at Møller & Company. Edda's early career features financial analyst roles at IBM and a ski instructor position in Austria. Edda holds a Cand. Merc. degree in Strategy, Organization and Leadership from Copenhagen Business School and a BA in Business and Administration from Roskilde University.
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