Darren Peterson

National Sales Director at Color Ink

Darren Peterson has a diverse work experience that spans several industries. Darren started their career as the Owner/Photographer at Heather Rae Photography in 1998, where they managed operations, conducted client meetings, and implemented marketing campaigns. In 2013, they transitioned into the role of National Sales Director at Color Ink, Inc., where they focused on business development, brand identity, and customer relationship management. Darren also held the same role at Fundeco, where they focused on increasing brand awareness and connecting with retail decision makers. Overall, Peterson has a strong background in sales and marketing, with a particular expertise in visual marketing and brand awareness.

Darren Peterson attended Madison Area Technical College from 1991 to 1993, where they pursued a degree in Visual Communications. During this time, they focused their studies on Photography, Graphic Design, and Marketing.

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