Justin Parsons

Asset Manager at ColRich

Justin Parsons is an accomplished asset manager currently with ColRich, a real estate, construction, and investment firm, since June 2020, focusing on enhancing cash-on-cash returns and capital appreciation in multifamily properties across the Western U.S. Prior to this role, Justin held positions in acquisitions and asset management at Auctus Capital Partners and Pacifica Companies, where responsibilities included managing multifamily, assisted living, and memory care properties. Earlier experience includes serving as an investment associate at Marcus & Millichap, where client consultations and property valuations were central to building long-term relationships. Justin began a professional athletic career with Hunter Hurricanes Water Polo in 2015 and earned a degree in Interdisciplinary Studies, concentrating on Information Technology and Business Marketing, from the University of California, Berkeley.

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San Diego, United States

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ColRich

ColRich is a second-generation family owned residential real estate company based in the heart of Little Italy in Downtown San Diego. For over 40 years, ColRich has been an industry landmark recognized for integrating design and value into creative residential solutions. Our pioneering family-run company has grown to incorporate single-family homes, townhomes and mid-rise condominium construction into our development repertoire and has become one of the leading multifamily owners, with 17,000 units in the western United States. Importantly, ColRich’s commitment to forward-thinking architecture, global design elements and attention to detail in product and service results in quality homes that truly appeal to homebuyers and renters. Core Values: Family – We are a family run business and treat every member as such. ColRich relationships are based upon trust, transparency, and respect. Work Ethic – The ColRich team brings passion to their work, always giving 100%. Our team members roll up their sleeves and are hands-on participants at every level of the organization, supporting their colleagues and the overall platform to produce the best product at the highest standard. Humility – No matter the title or seniority level, every member remains grounded and in service to the team as a whole. Team members let the situation, instead of their title or ego, dictate how to best serve the company and one another. Creativity – We have a creative and collaborative work environment that remains nimble in an ever-changing marketplace. We value new ideas and expect each team member to be adaptable beyond their core function. ColRich places a heavy emphasis on a constantly evolving workplace to create, develop and innovate. Ownership – Every team member takes onus of their role. Knowing their role has a direct impact, each team member approaches their work with a pride of ownership.