Heidi Pelkonen

Heidi Pelkonen is a seasoned Senior Consultant with extensive experience in digital sales and marketing, currently serving at Columbia Road since May 2022. With a strong background in driving digital sales and utilizing various marketing platforms, Heidi has held previous roles as Senior Consultant and Google Ads Product Owner at Hopkins Oy, where engagement with search and social media marketing was emphasized. Additional expertise includes high-performance digital marketing for B2C and e-commerce clients at Bluebird Media, and a focus on developing digital strategies for travel and healthcare industries at Nordic Morning. Earlier positions encompassed media optimization analysis at Klikki and Nordic Morning and financial roles at Solteq Oyj and Descom Oy. Heidi's academic foundation includes a BBA in Finance and Economics from Haaga-Helia University of Applied Sciences.