Ville Loppinen serves as the General Manager and Managing Consultant at Columbia Road since October 2017, emphasizing the integration of marketing and sales in digital environments. Prior to this, Ville was the Head of Marketing Automation and Partner at Roger Studio Oy from February 2016 to September 2017, where leadership in marketing automation initiatives was achieved, resulting in the development of a successful implementation framework. Additionally, Ville held multiple roles at Steeri Oy from May 2004 to February 2016, including Business Area Leader of Marketing Automation and Development Manager, focusing on B2C marketing automation and product development using scrum methodology. Earlier experience includes positions as a System Specialist at Elisa Oyj and Radiolinja Oy from 2000 to 2004.
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