Amanda Salama

Amanda Salama is a seasoned marketing professional with extensive experience in retail marketing leadership. Currently serving as Senior Retail Marketing Manager at Columbia Sportswear Company since December 2015, Amanda has previously held significant roles such as Global Retail Marketing Manager at Icebreaker and Senior Marketing Coordinator/Associate Marketing Manager at lucy activewear, where noteworthy achievements included developing retail marketing programs and managing a successful loyalty program. Early career experience as Director of Marketing and Business Development at Ink Promotions involved enhancing sales and profitability through strategic marketing initiatives. Amanda holds a BA in Marketing from the University of Oregon Lundquist College of Business.