Chichi Liu

Chichi Liu is a seasoned marketing professional with extensive experience in brand management and event marketing. Currently serving as the Head of Columbia TW at Columbia Sportswear Company since December 2019, Chichi has previously held significant roles such as Senior Brand Manager for Reebok at 阿迪達斯 from November 2010 to September 2016, where responsibilities included brand growth, marketing strategies, and crisis management. Prior to that, Chichi worked as Assistant Manager of Event Marketing at Swire Coca-Cola, USA, from January 2005 to October 2008, focusing on PR events and corporate sponsorships. Early career experience includes a Marketing Executive position at KFC, and a Public Relations Specialist role at 東森電視台. Chichi holds a Master of Arts in Speech Communication from New York University and a Bachelor of Arts in Japanese from Fu Jen Catholic University.