Craig Niinimaki

Craig Niinimaki is an experienced Regional Sales Representative with over a decade of experience in the apparel industry, currently working at Columbia Sportswear since March 2010. Responsibilities include managing and developing top volume and specialty accounts in the Northeast, focusing on sales and marketing. Prior to this role, Craig served as a Regional Sales Representative for Lemay Associates, representing brands such as Columbia Sportswear and Sorel footwear. Earlier career experience includes working as an Insurance Agent at D.F. Murphy Insurance and as a Sales Representative for Magic Hat Brewing Company. Craig holds a Bachelor of Liberal Arts degree in Economics from the University of Connecticut.