Didier Chapuis

Didier Chapuis is an experienced professional in the sports marketing industry, currently serving as the Key Account Manager at Merrell since October 2021, overseeing key accounts such as GO Sport and Au Vieux Campeur. Prior to this role, Didier held positions including Senior Category Manager Football at adidas, where responsibilities included managing the French Football Go-to-Market strategy, and Global Senior Manager Commercial Marketing Football at PUMA Group, focusing on the global marketing strategy for PUMA Football. Additional experience includes roles at Speedo International as an International Trade Marketing Executive, and various positions at Nike, Havas Sports & Entertainment, and L'Equipe that underscored expertise in trade marketing and project management. Didier holds a Master’s degree in Marketing BtoC from TBS Education and a Master 2 in Marketing & Strategy from Escuela Superior Europea de Comercia de Barcelona.