José Mª Alabern Ros

José Mª Alabern Ros is an accomplished Country Manager and Sales Manager for Iberia at Columbia Sportswear Company, responsible for defining commercial strategies and leading teams in Spain and Portugal. With a strong background in key account management, José Mª previously held significant roles at The North Face and New Era Cap, where expertise in managing large teams and driving sales performance was demonstrated. A Business Analyst at PUMA Group and a Controller at HG HOTELES Grupo, experience spans various aspects of finance, marketing, and auditing. José Mª holds an Executive MBA from IESE Business School and a degree in Business Administration from Universitat de Barcelona.