Louis Wiest

Louis Wiest is a Senior Trade Marketing Specialist at Columbia Sportswear Company, with a background in omnichannel trade marketing and prior experience in trade marketing roles. At adidas, Louis held positions as DTC Trade Marketing Specialist and Assistant Store Activation. Experience includes a role as Assistant Brand Manager Marketing at Mars, where analysis of brand performance and sales monitoring were key responsibilities. Louis also has experience as a Sales Business Developer at AWAKEN, focusing on market opportunities and business development strategies in the automotive sector. Educational qualifications include a Master’s degree in Marketing with a specialization in Negotiation and Commercial Management from EM Strasbourg Business School and a Higher Technician's Certificate in Optics from Ecole ORT Strasbourg.