Natalie Hayes

Natalie Hayes is an accomplished marketing executive with extensive experience in the retail and consumer goods sectors. Since March 2017, Natalie holds the position of Vice President for Direct-to-Consumer at SOREL, where responsibilities have included overseeing global brand marketing and North America ecommerce marketing. Prior to SOREL, Natalie spent over a decade at Columbia Sportswear Company, advancing through roles from Manager of Advertising & Media to Senior Manager. Earlier career highlights include serving as Associate Media Director at Young & Rubicam Brands focused on Microsoft, and holding the position of Senior Marketing Manager at drugstore.com, Inc. Natalie's foundational experience began with an Associate Marketing Manager role at Gap Inc. Direct. Academically, Natalie earned a degree from the University of San Diego between 1993 and 1997.