Pooja Midha

Pooja Midha currently serves as Executive Vice President and General Manager at Effectv since September 2022. Midha has held various leadership roles across multiple organizations, including board positions at Combe Incorporated, New York Interconnect, Audiomack, and Argus Capital Corp. Previously, Midha served as Chief Growth Officer at Comcast Advertising and President at true[X]. With extensive experience in digital ad sales and marketing, Midha held senior vice president roles at Disney General Entertainment Content and MTV Networks, where responsibilities spanned business development and international marketing. Academic qualifications include an MBA from Columbia Business School, and a certificate in NAMIC Executive Leadership Development from UCLA Anderson School of Management, alongside a BA in International Business and History from Lehigh University.