Alex Cohen

Alex Cohen is a seasoned marketing professional with extensive experience in brand strategy and marketing management. Currently serving as a Senior Brand Strategist at Comcast Advertising since April 2019, Alex leads brand marketing strategy for the organization, leveraging insights and data to effectively position its brands. Prior to this role, Alex held multiple positions at Dell from July 2015 to April 2019, where responsibilities included managing a $40 million rebranding initiative following Dell's acquisition of EMC. Earlier experience includes contributions to Major League Baseball's digital marketing efforts and various roles at Zeno Group and Edelman. Alex holds an MBA from NYU Stern School of Business and a Bachelor of Science in Marketing from Penn State University.