Lance Williams

Lance Williams is a Senior Director of Media and Entertainment at Comcast Advertising, where they lead audience-driven strategies and innovative marketing approaches. With over 20 years of experience in media sales, Lance has built a strong track record in content marketing, enhancing viewer engagement across various platforms, including live and on-demand content. They have held significant roles at prominent companies, such as National Sales Manager at Comcast Spotlight and Account Executive at FOX Stations Sales, demonstrating expertise in managing substantial budgets and teams. Lance holds a BS in Radio-Television-Film from The University of Texas at Austin and an MBA in Marketing and Radio-Television-Film from the University of North Texas.