Lee Carson is a highly experienced professional in digital experimentation and marketing technology, currently serving as Senior Director of Digital Experimentation at Comcast, where leadership of a 16-person global team has resulted in significant improvements in experimentation volume and cost efficiency. Prior roles include Vice President of Platforms at Waybetter Marketing, where modernized technology greatly enhanced marketing processes for colleges, and Director of Digital Experiments & Research at Marriott International, where contributions pinpointed $1 billion in incremental revenue. An educational background includes an MBA from The Johns Hopkins University and a BA in Communications from Virginia Tech, complemented by extensive experience in various marketing and digital roles across multiple companies.
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