Valeria Rivera

Valeria Rivera is an accomplished marketing professional with extensive experience in media planning and advertising. Currently serving as Coordinadora de medios at Roshfrans since July 2021, Valeria oversees brand advertising across paid media channels, managing budgets and ensuring alignment with strategic objectives. Previously, Valeria worked at Havas Group as an Omnichannel Planner, developing comprehensive digital media plans for prominent clients, and at PHD as a Media Planner, optimizing campaigns for HSBC and HP. Valeria's background includes roles at Publicis Media, SERPRO-INGENIERÍA, and Supermexicano, showcasing a strong skill set in digital media buying, campaign management, and audience research. Holding a Master's degree in Strategic Marketing from IEU Universidad and various diplomas in Brand Management and Digital Marketing, Valeria combines academic knowledge with practical expertise in the field.