Eric Ranta

Eric Ranta is a seasoned professional with extensive experience in value engineering and customer strategy across renowned companies. Currently, they serve as Vice President of Value Engineering at commercetools and are an Advisory Ecosystem Member at Outcome Selling Advisory Ecosystem, where they collaborate with industry leaders to advance customer acquisition and retention strategies. Previously, Eric held senior leadership roles at SAP, Google, and Workday, driving significant revenue growth and enhancing customer value through innovative technology solutions. They hold an MBA from Northwestern University's Kellogg School of Management and a BS in Marketing and Information Systems from the University of Colorado at Boulder.