Connaugh McLaughlin

Connaugh McLaughlin is a Senior Paid Search Buyer at Common Thread Collective since 2021. Prior to this role, they were a PPC Manager at BxB Media from 2018-2021, a Google AdWords Account Strategist at Infinity from 2017-2018, and a Marketing Intern at The Michigan Law Firm, PLLC from 2015-2017. In their current role, they help entrepreneurs achieve their dreams by growing their businesses, manages up to $700,000 in ad spend per month across 6-11 clients, and successfully scaled Girlfriend Collective Google Ads Account from $44k in spend at a 6.89 ROAS in October 2021 to $170k at a 5.4 ROAS in March 2022. At BxB Media, they led the agency’s PPC department, revamping the company’s whole PPC strategy and increasing the combined client conversion rate from 3.71% to 22.04%, with individual accounts having as high as 50% conversion rates. At Infinity, they were a Google AdWords Account Strategist. At The Michigan Law Firm, PLLC, they were a Marketing Intern.

Connaugh McLaughlin has a Bachelor of Arts (B.A.) in Communication and Media Studies from Albion College, which they obtained between 2013 and 2017. Prior to that, they obtained an International Baccalaureate from International Academy between 2009 and 2013.