Samantha Andersen

Samantha Andersen is a digital marketing professional with extensive experience in paid search and advertising strategies. Currently serving as the Manager of Digital Marketing Paid Search at Thomson Reuters since October 2019, Samantha effectively manages an in-house team, optimizing campaigns that resulted in a 30% year-over-year increase in leads for the primary business unit. Prior experience includes roles as a Senior Advertising Strategist at Cox Automotive Inc., where advertising campaigns for large auto groups were optimized, and as an Advertising Strategist at Dealer.com, focusing on key digital platforms. Earlier positions include SEM Account Executive at Clickmotive and a Marketing Intern at Draeger, complemented by a Bachelor of Business Administration in Marketing and Film, TV and Digital Media from Texas Christian University.