Jao Magsipoc

Jao Magsipoc is a Digital Journey Optimisation Manager at Commonwealth Bank since September 2024, bringing extensive experience in digital optimisation from previous roles, including Digital Optimisation Manager at Helium from September 2020 to September 2024. At Helium, Jao managed multiple CRO programmes for over 18 clients, enhancing conversion rates and empowering internal teams. Jao's prior position as Digital Optimisation Analyst involved project management of optimisation and personalisation programmes, with a focus on educating client organisations. Proficient in data analysis using tools such as Adobe Analytics and Google Analytics, Jao effectively identified insights to improve testing processes. Jao holds a Bachelor of Medicinal Chemistry and a Bachelor of Psychological Science from the University of Wollongong.