Rita Lanciano

Rita Lanciano is an accomplished marketing professional with extensive experience in strategic marketing and brand management across various sectors. Currently serving as the Marketing Manager for Strategy & Planning at Commonwealth Bank since July 2022, Rita previously held roles at Westpac Group, The Star Entertainment Group, Nikon, Bardot Pty Ltd, The Keystone Group, and Bauer Media. Expertise includes B2B marketing, consumer engagement, campaign management, and brand strategy development, complemented by formal education including a Mini MBA in Marketing and a Bachelor of Communication in Advertising. Notable achievements include leading marketing initiatives for major brands and developing multi-faceted marketing strategies that drive revenue growth.