Communica
Gail Walls is a seasoned professional with extensive experience in digital marketing and direct response strategies. Currently serving as a Senior Funnel Management and ABM Certified Strategist at CommunicaWorld since January 2012, Gail specializes in developing data-driven marketing approaches to enhance funnel effectiveness. As the owner of GSP Group, Inc. since February 1998 and previously holding roles such as VP of Marketing at CompuServe and Consultant at Symix, Gail has cultivated a robust background in client services and marketing automation. Academically, Gail holds a Master of Divinity from Ashland Theological Seminary and a Bachelor of Arts in History, Political Science, and Communications from The Ohio State University.
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Communica
Communica is a full-service, integrated marketing firm fusing its deep roots in brand building, through strategic communications and design, with an expertise in lead generation, conversion and sales across digital and offline landscapes. By bringing together the best thinking and execution across disciplines, Communica delivers highly effective, creative solutions that help organizations grow. Communica has created award-winning, high-impact marketing programs for a wide range of international, national, regional and local consumer and B2B clients, and has been named one of America’s top BtoB agencies 10 times.* For more than 30 years, Communica has been a fixture in downtown Toledo with satellite offices in Columbus, Detroit and Charlotte. *BtoB Magazine is now part of AdAge.