Kristi Crump

Kristi Crump is a seasoned professional with extensive experience in ecommerce, marketing, and category leadership. Currently serving as the Sr. Director of Ecommerce & Paid Media at Community Coffee since March 2025, Crump previously held the position of Category Leader for Fashion at TikTok, focusing on Fashion Accessories, Jewelry, and Sports & Outdoors Apparel from August 2023 to March 2025. Between May 2018 and June 2023, Crump served as Director and Category Leader for Sports & Outdoors at Amazon, successfully refocusing strategies for business growth and enhancing operational processes. Additionally, Crump played a pivotal role in the transition of AmazonFresh to Ultra-Fast grocery services while achieving record NPS scores. Earlier career experience includes various marketing leadership roles at Philips, where Crump drove double-digit growth for the Beauty and Personal Care business. Crump holds an MBA in Strategic Planning and Leadership Development from the University of Washington and a BA in Sociology from Concordia College.