Niklas Fu

Lead Brand Protection Advisor at Richemont

Niklas Fu is an experienced professional in the field of brand protection and anti-counterfeiting, currently serving as a Senior Anti-counterfeiting & Brand Protection Manager and Sr. Digital Enforcement Manager at 历峰集团 since May 2016. Previously, Niklas worked at Alibaba Group from January 2012 to April 2016, focusing on combating online counterfeiting and facilitating cooperation between brand owners and e-commerce platforms regarding intellectual property protection. Earlier in the career, Niklas served as a Sales Manager at Hangzhou Tomak Industries Co., Ltd, where contact with EU customers was established to explore business opportunities. Academic qualifications include a Master's Degree in Computer Software Engineering from Zhejiang Sci-Tech University (2014-2017) and a Bachelor's Degree in Germanic Languages, Literatures, and Linguistics from Beijing International Studies University (2004-2010).

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