Alex Villanueva Ruffner

Alex Villanueva Ruffner has extensive experience in commercial management, currently serving as Country General Manager at Compañia de Elaborados de Café ELCAFÉ C.A. since October 2015, where responsibilities include managing business operations and coordinating all activities in Peru. Prior roles at Grupo Arcor from June 2006 to August 2015 encompassed leading sales channels including wholesale, distribution, and modern retail, with strategic oversight and team leadership in managing marketing activities. Earlier experience includes supervisory positions at Grupo Gloria and Backus, focusing on sales and negotiations. Alex Villanueva Ruffner holds multiple degrees in marketing and business administration from institutions such as CENTRUM PUCP and Universidad San Ignacio de Loyola, complemented by a background in international business administration.