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Xinran Li has a range of work experience, starting in 2008 as a journalism trainee at Xinhua News Agency and Morning News in Shanghai. Xinran then worked as an account executive at DDB China Group from 2011 to 2012. Following that, they were an editorial manager at Leo Burnett from 2012 to 2013. From 2013 to 2014, they worked as an account manager at Item 6 Shanghai. Xinran then held the position of account manager at MRM from 2015 to 2017. Xinran Li then transitioned to working as a senior consultant at babytree.com from 2017 to 2018. Later in 2018, they became a senior advertising manager at Zhihu.com. Currently, Xinran Li is working as a research assistant at Tongji University.
Xinran Li attended Tongji University from 2007 to 2011, where they obtained a Bachelor of Arts (B.A.) degree in Film/TV & Media Art.
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知乎，中文互联网高质量的问答社区和创作者聚集的原创内容平台，于 2011 年 1 月正式上线，以「让人们更好地分享知识、经验和见解，找到自己的解答」为品牌使命。知乎凭借认真、专业、友善的社区氛围、独特的产品机制以及结构化和易获得的优质内容，聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群，已成为综合性、全品类、在诸多领域具有关键影响力的知识分享社区和创作者聚集的原创内容平台，建立起了以社区驱动的内容变现商业模式。